http://www.youtube.com/watch?v=dMpInKwDPy0
This video displays the three sides to persuading one: Ethos, Pathos, and Logos. The representation of Ethos is how Treseme is a well known company so it is not just someone off the street. Additionally, the model has very nice, luxurious hair which is a better representative than someone with gross, ratty hair. This video appeals to the logic in one because it tells you that the shampoo will allow you to have 24 hour body in your hair so it will be voluptuous. If a shampoo gave you body in your hair which is what you were looking for, it would only be logical to buy a shampoo that did so. It appeals to the emotional part of one because the people in it are shown to be happy with how their hair turned out which may sway one into thinking that using that shampoo would make them happy in turn. Also, it shows envy in the people who do not use the shampoo so one might desire to be envied as well which would result in them being persuaded to buy the product.
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